Virtual world and product design

Superficial

Superficial is an art and design studio expanding fashion and culture into new digital dimensions.

Formed by NYC based digital artists and creative directors Belinda Chen and Andrew Kupresanin, their practice brings together art direction, CGI and code to create transportive visual experiences that take place in heightened digital realities.

Diverse in output, Superficial have applied their future-forward aesthetics and ideas across campaigns, immersive experiences, augmented reality, architectural media facades and fashion films in collaboration with brands (Adidas, Estee Lauder, Louis Vuitton, PUMA and TikTok) and cultural institutions (Odunpazarı Modern Museum and The Museum and FIT).

Alongside their studio practice, in 2019 Superficial established The Virtual Fashion Archive—an online space bringing archive fashion into new virtual possibilities.