Adidas Originals Ozworld

As part of the Adidas Originals Ozworld campaign in China, Superficial designed two original virtual only outfits to be featured in a unique digital runway set to tour three major cities around the globe: Times Square in New York, Sanlitun in Beijing, and the Shinjuku Railway Station in Tokyo.

Inspired by the seasons collection the two runway looks embrace the concept of Reconstruction—re-contextualising elements from the Ozworld collection into bold, asymmetric looks with a sense of play and dynamism.

Virtual Outfit Design: Superficial

Animation: Output

All materials reserved for adidas Originals