Image + Brand Vision

Joe McKenna

An understated visionary, Joe McKenna’s influence reaches across modern fashion history. Working with the giants of photography he helped create the stark minimalist aesthetic of the nineties, not least in his defining work for Calvin Klein. Across a career illuminated by his signature poise, elegance and simplicity, McKenna went on to shape the evolving identities of Versace, Jil Sander, Valentino, Victoria Beckham and most enduringly Alaïa. Today he works at founder level to lend his influence and experience to selected brands, offering strategic input to help them evolve their identities, visuals and narratives.