Azelle works with brands to increase market share, refine brand positioning and enhance consumer perception via integrated marketing strategies.
Her work is inherently digital-first, and balances a results-driven focus with a creative approach. She works across the areas of communications strategy, brand, marketing, social, eCommerce, and digital strategy, often tackling multi-departmental challenges and working directly with key stakeholders and executive teams.
Azelle works largely across the categories of fashion, beauty, CPG, lifestyle and tech. While the majority of her work is done with global and cult brands, she also partners with founders and VCs to realize their visions, advises brand groups and celebrities, and supports political/social causes, such as the Biden for President 2020 Campaign.
Her portfolio site, Maia.agency, was a 2022 Webby Nominee in the category of best Mobile UX and was named one of the top three sites in Europe by Digiday.