AREA

Advising Area across brand and digital initiatives, Azelle worked with the brand to improve their digital presence, including making optimizations to the eCommerce presence and strategy. Additionally, Azelle built a strategy to take advantage of key cultural and brand moments (ie, fashion weeks, Coachella, Met Gala etc.) resulting in up to 9x the average social engagement rate, $421k of earned media with under $2,000 media spend for Coachella 2019, and a SS2020 collaboration with My Reality.