Brand Strategist & Trend Forecaster

Alexandra Jubé

Alexandra Jubé is a brand strategist and trend-forecast expert.

Specialising in luxury, fashion and beauty, Alexandra also operates within the lifestyle industry.

Alexandra identifies and analyses emerging trends and consumer insights in order to help brands build strategies and unique ways to address today’s consumers with relevance.

Based in Paris, she benefits from 13 years of experience as a consultant (Head of Insight at a trend-forecasting agency) and working for brands (Communication Director for a fast-fashion retailer).

Since the launch of her bureau in 2018, she has collaborated with the likes of Byredo, Dolce & Gabbana Beauty, Coach, Diptyque, Paco Rabanne, Petit Bateau, Undiz, Sandro, Rocher group, Payot and more.

She is often cited as an expert in the press, such as Le Monde, Elle, Le Figaro…