Brand strategy. Content Strategy. Consumer Insights.


Undiz is the youth Lingerie brand belonging to the Etam Group.

Creating UNDIZ’s new brand-platform to serve as a new chapter for the brand: a new identity, new shop, new digital concept, and new ethos in terms of products and image.

Consumer Insights study dedicated to the codes of new, young consumers. The conception of a brand-platform, leading to their new brand signature. Study dedicated to new incarnations of ‘sexy’ for women and recommendations for UNDIZ. Strategic and operational content-recommendations in order to best-diffuse the brand message.