Creative Direction

Valentino FW20 Campaign

Valentino’s Fall 2020 campaign features a superstar cast includes Adut Akech, Anwar Hadid, Christy Turlington, Gwyneth Paltrow, Liu Wen, Mariacarla Boscono, Mustafa the Poet, Naomi Campbell and Vittoria Ceretti.

The talent were not compensated for their participation. Instead, Valentino pledged the money it would have spent on this campaign — totalling one million euros — to Rome’s Lazzaro Spallanzani Hospital and its Covid-19 efforts.