Tiffany & Co. Guide to Diamonds

Every diamond, like a human fingerprint, has certain distinguishing characteristics. The 4Cs—color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond.


For luxury brand Tiffany&Co NY PoaBP conceived and created ‘The Guide to Diamonds’. Everything you need to know about the 4Cs in 4 explanatory films.