Babak Radboy took on the unisex line TELFAR probono in 2014 — on conviction that his vision was going unrecognized by the fashion industry and that he needed a brand strategy as bold and impious as his fashions.
The result is a brand whose marketing materials appear in museums and whose presentations generate not only outsized press and powerful emotion — but have become a revenue stream for the company — changing the definition of what a brand can be.
He did the shoppable runway before it was a thing, and wasn’t concerned with gender before gender was even a thing we wrote in runway reviews. Basically, he’s a visionary, and his shows are the best fun on the planet.
— Jack Sunnucks, ID Magazine
Comparing TELFAR to any other brand is impossible.
— Natasha Stagg, DAZED AND CONFUSED