Creative Direction
Telfar
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Babak Radboy took on the unisex line TELFAR probono in 2014 — on conviction that his vision was going unrecognized by the fashion industry and that he needed a brand strategy as bold and impious as his fashions.
The result is a brand whose marketing materials appear in museums and whose presentations generate not only outsized press and powerful emotion — but have become a revenue stream for the company — changing the definition of what a brand can be.
Comparing TELFAR to any other brand is impossible.
— Natasha Stagg, DAZED AND CONFUSED
Telfar SS14
Telfar SS16