Shell, Make the Future

The multi-sensory experience developed by Holition was installed at London’s Waterloo Station and Westfield Stratford Shopping Centre. It offered people an immersive experiential trip into the heart of the ‘sustainable car of the future’ where they could learn in more depth, using sight and simple hand gestures, all about Shell’s extraordinary technology. A video wall surrounded by angled mirrors reflected the cars time-after-time and, using Holition’s proprietary tracking technology, a wave of the hand could stop and turn a car around, letting the user explore and learn about the different components of the car’s technology. Another ‘wave’ and the car returned to its original state.