Brand Strategy

Sergio Rossi

Revitalize the brand globally through the new, Moments of Wonder, brand positioning, value proposition, and marketing actions. Attract and retain younger consumers though culturally relevant brand content and engagement actions. Redefine the role of the physical stores and develop a strong and diversified merchandising strategy. Define brand behaviors in social media and build and maintain the network of micro- and macro-influencers conveying the brand lifestyle Ensure sustainable business and brand growth.