Rimowa

Rimowa
SERVICES GÉNÉRAUX created two narrative journeys to unveil Rimowa’s two new colorways for their iconic design. “Berry” and “Glacier” were inspired by stunning Iceland. All about traces and memories.

SERVICES GÉNÉRAUX created an environment and a narrative for Rimowa’s new colorways : a relatable landscape, but with an extraordinary feel. A pictural aspect, always between figurative landscape, and abstract painting. The more we approach the product, the more it is revealed to us in its shape, color, but also in its memories. The very sharp and vivid details of the cgi clashes with the analog film noise of the memories.