Prada Linea Rossa Digital Campaign

Arisu provided direction for the 2018 digital and social campaign relaunching Prada Linea Rossa.

Linea Rossa is Prada’s sportswear line which was first introduced in 1997. The classic Prada Linea Rossa logo, the red line, leads the viewer through the fluorescent graphic weather worlds of rain, sun, wind, and snow. As director, Arisu oversaw this campaign from story, design, live action shoot, music, to post production.