Perfect Marc Jacobs

For the global launch of the Perfect Marc Jacobs fragrance, we conceptualized, created, and produced messaging across various virtual platforms that captured immersive and innovative storytelling during socially distanced times. The first ever multi-room virtual launch event on Zoom featured a bespoke “choose your own adventure” experience across ten unique rooms. A TikTok Hashtag Challenge extended the campaign message, giving users a prompt to express themselves that leveraged TikTok’s creators and native functionalities to amplify messaging around self-love and individuality.