Digital Art Direction & CGI

Nike Olympics

Nike Olympics SERVICES GÉNÉRAUX created a series of videos of flags waving in the wind, displaying the Sacai, Off-White, Undercover and Ambush logos, under a Nike banner. This project is a celebration of the collective of Off-White, Undercover, Ambush, and Sacai coming together for the olympics to reinvent sport.

Collectively, the project signifies the unifying value of sport as a spark of imagination, possibility and vibrancy. Virgil Abloh, Chitose Abe, Jun Takahashi, and Yoon Ahn equally express the inherent style of athletes and athletic apparel. Individually, each of the designers approach the theme from different points on the sporting spectrum. SERVICES GÉNÉRAUX was tasked with illustrating these values and themes in the context of the Olympic games.