Nike Collaborative Augmented Reality Face Filter

HIJACK AN ONLINE SHARED SPREADSHEET FOR A COLLABORATIVE DRAWING TOOL?

In January 2022, Nike commissioned DVTK to design an online workshop for their creative teams. Initially expecting a dozen participants, we eventually had 60 people attending from various teams across the globe. Hijacking a Google Spreadsheet document, we turned it into a collaborative creative tool for participants to design playful avatars. We then imported all the illustrations into an AR Filter to mix and match the doodles, creating randomised masks.