Digital Art Direction & CGI

Nike Ambush

Nike + Ambush collection campaign For Nike and Ambush’s FA 2021 collection release, SERVICES GÉNÉRAUX was tasked with creating 3d fashion imagery with Yoon, Meg Thee Stallion, on an international shoot spanning from l.A to Tokyo.

An Akira inspired bike and a custom helmet were drawn, and created by SERVICES GÉNÉRAUX for the release of this Nike Ambush capsule collection. They were integrated in a post-production phase into the images, by using a wide variety of vfx techniques. The shooting took place across Tokyo and Los Angeles, coordinated remotely by the SG team.