Digital Art Direction & CGI

Nike Space Hippie

“Space Hippie” for Nike Space hippie is an exploratory footwear collection inspired by life in space, where materials are scarce and there is no resupply mission. SERVICES GÉNÉRAUX created a film for the Holofans installation of the new house of innovation in Paris.

Using a blend of 3d imagery, and 2d motion design, SERVICES GÉNÉRAUX created a film, as well as original sound design for nike’s house of innovation in Paris. The Nike Space Hippie collection’s concept, that of reusability and circular design, is illustrated through loops, scientific imagery, innovative design and radical images.