Visual Direction


MM6, the standalone line under Maison Margiela, is represented on the digital platform through its own distinct identity, directed by International Magic.

Reflective of the line’s contemporary irreverence and disregard for trends, MM6 garments and accessories are pictured in purposely static imagery nodding wittily at the classic notion of the ‘look book’ and imbued with slight hints of movement.

It is an archival approach that echoes the line’s subtle nods to the Maison’s history and affirms the MM6 ethos of tying the refined to the commonplace.