Concept & Creative Direction

Missing Precious Puppy, Van Cleef & Arpels

In 2016, I met with Van Cleef & Arpels’ Heritage Director, Catherine Cariou who took me on a tour of the archives, showing me various Museum pieces, including a collection of cartoony animal brooches, called the Bestiary, part of the Maison’s affordable and whimsical, La Boutique line.

She also showed me an original advert from 1966 displaying these brooches and mentioned that she (and the Maison) have spent the past 20 years trying to locate a missing Puppy to star alongside his animal brooch companions in a reproduction of this poster… I instantly had a thought – that Yatzer could help find the missing puppy! More details about the operation here