Mastermind

In 2016, Kelway was approached by stylist Marie-Amélie Sauvé to create a new biannual Paris-based magazine. Developed over the course of a year, he created a complete identity and design system for the project, including logo, typography and creative direction across both print and digital platforms. He then oversaw commissions and layout for the first issue and second issue, working with leading photographers and writers including Bruce Weber, Collier Schorr, Stephen Shore, Jamie Hawkesworth and Karim Sadli.