Martine Rose SS23 launches globally with a digital experience conceived & created in collaboration with International Magic
International Magic extends the aesthetics of the new collection and runway show into the digital realm. The website is a CCTV-inspired, 12-CAM viewing experience of Martine’s latest collection. Captured on cameras hidden inside the physical show, the footage gives viewers the lurking sense of watching from behind the curtain.
A stripped-back functional interface referencing nightclubs, after-hours and dark rooms. An endless swiping experience inspired by the relentless pursuit of dopamine, excess and an insatiable desire for more.
A real-time experience, looping perpertually since 17 June 2022, 11 AM GMT.