Worldwide In-Store Campaign
For Kenzo’s FW19 collection, inspiration was taken from the Chinese-Peruvian heritage of creative director Humberto Leon. Looking at the diffusion of Asian traditions throughout South America and reflecting the rich and colourful exchange of stories through the clothing’s Andean colour palette.
As part of the ongoing collaboration with Kenzo, they created their latest seasonal film and worldwide in-store visuals. Using the patterns featured within the collection along with ideas of exploration and travel as a starting point, they created a piece that depicts a surreal journey through various abstract scenarios, beginning with a night time Chinese market and ending with an Ayahuasca fuelled hiking trip.