Hugo

Following various projects with the brand, Hugo approached Kelway to
create a new content language and series of 360° campaigns across all
print and digital channels.
The projects explore the brand’s heritage and its relationship with
young Germany and the vibrant city of Berlin, a connection shared by
photographer Collier Schorr.
Across two seasons we present several tiers of content, with multiple
photographers and teams working together. The main campaign still
images are supported by a short film with multiple edits for digital and
social channels. In addition to this are accessories still life, eyewear and
watches, as well as BTS material, and social targeted stills and video.