Experience Design

Dunhill- Holographic

‘The largest retail holographic show.’


The world’s largest holographic installation for fashion “Trafalgar” was created for Alfred Dunhill. With 64 real models changing their clothes according to the seasons the vision was to transport London’s Trafalgar Square to Shanghai. Watched by a 1,000 strong audience of global fashion observers and guests Holition projected the changing seasons live into a dome-shaped hologram ending in a dramatic snow globe effect. The concept was beautifully executed through a combination of cutting-edge technology, architecture, lighting, film and music. The hugely successful campaign opened the gates for global brands to considering using emerging technology. Media attention was significant on Huffington Post and Wallpaper*Watch the behind the scenes.