Digital Experience

Holodec Street Talk

Website featuring a generative animation system designed and developed for LA based musician Holodec.

Created to visualize the thematic direction of the artist’s latest release ‘Street Talk through a system that morphs visual elements from one image to the next, generating an endless stream of custom imagery. Dynamic masking is created using a ML image segmentation algorithm that divides images into different categorized segments. The generative system is also audio-reactive. The website imagery was further used to produce promotional assets for the release campaign.