H&M

Bringing the Runway to Digital

For five consecutive years, partnered with H&M for their designer collaborations (Alexander Wang, Balmain, Kenzo, Erdem) and special projects such as the MET Costume Institute Gala and the re-launch the brand’s app this year.

Created an integrated strategy from creative direction to content

Production innovation through first-ever facial mapping lens on Snapchat, initial use of Twitter Mirror, Snapchat Influencers, IG Live, among others

Real-time content creation during live events garnered immediate strong and organic engagement

Social-first campaign content for app relaunch used innovative 3D renderings and green screen technology