Hermes augmented reality window displays
Holition worked with Hermès to create global AR window displays over the Christmas period. The beautiful visuals responded to passers by, displaying the audiences face integrated into various parts of the scenes. The interactive nature of the project and the surprise effect of individuals seeing your own face within a shop window display was hugely effective.
In addition to the onsite experience, Holition worked with Hermes to amplify their social media impact, generating 95m+ impressions from coverage and 230k+ from social, including mentions in Financial Times and AV Magazine