Virtual Launch Event
DotDot worked with Moving Image & Content to create a digital event site for Armani Beauty’s Lip Power lipstick. The unique event was attended by their VIP community on National Lipstick Day.
Attendees tuned into a live event complete with ASMR videos, a live make up tutorial with Molly R. Stern, an AR lipstick try on experience, a gorgeous dance film and an empowerment panel featuring star guests. Attendees could make decisions during the event to go down different pathways of content based on thematic prompts.