The Young King New Castle series reproduced in its entirety (all 24 images) as prints for t-shirts, sweatshirts, hoodies and limited edition customized jeans.
A capsule collection instigated and produced by DUST Magazine, it got an exclusive presentation at Paris store The Broken Arm on January 24th 2016 during Men’s Fashion Week. With a concept by De Potter, a gang of models wearing the 24 different t-shirts took over the shopping window.
To commemorate the launch, a limited edition booklet was released in June 2016. With De Potter as both creative director and photographer, the booklet featured images from the presentation, together with new interpretations of the items. By no means a traditional look book, the booklet included a 38-page story shot by De Potter that was completely unrelated to the project, focusing instead on the everyday life of one single model.