Still & Moving Content


CoverGirl began working with Moving Image & Content in Fall of 2018 for their digital and social media transformation bringing to life their new brand statement, “I Am What I Makeup”.

With a goal of creating targeted, snackable digital content their fans would love, the brand saw double digit increases in likes, comments and engagement rates on Instagram, and triple digit growth in engagement per post on Facebook in the first month alone.

Through thumb-stopping photography, GIFs and posts from influencers like Katy Perry, Maye Musk and Issa Raye, MI&C produces content for CoverGirl that delivers ROI across the digital ecosystem.