Virtual Try-On

Charlotte Tilbury

Holition was invited by world-renowned make up artist, Charlotte Tilbury to create and develop two interactive Magic Mirrors for the launch of Charlotte’s flagship store in London’s Westfield Shepherds Bush. Each full view touchscreen Magic Mirror lets customers ‘try on’ virtually each one of Charlotte’s famous 10 Makeup Looks.

Holition’s team worked alongside Charlotte Tilbury’s makeup artists to learn how makeup is applied, including the layering and blending. This was then carefully replicated digitally to create a realistic visualisation. Users can even try on all 10 looks in 40 seconds, take a snapshot and email their preferred choice as well as immediately click through to purchase.