A product and campaign in one. PoBP began by creating an original toy to illustrate the zoo’s incredible biodiversity: 40 ingeniously designed wooden blocks so visitors could build every living creature in the zoo – and take them home with them. The ultimate souvenir.
PoBP used the visual language of the newly designed toy for an extended advertising campaign. It was smartly integrated across all channels: from TV and cinema commercials to online, and from outdoor to in-store.