Campaign & Activation Strategy


Advising Area across brand and digital initiatives, Azelle worked with the brand to improve their digital presence, including making optimizations to the eCommerce presence and strategy. Additionally, Azelle built a strategy to take advantage of key cultural and brand moments (ie, fashion weeks, Coachella, Met Gala etc.) resulting in up to 9x the average social engagement rate, $421k of earned media with under $2,000 media spend for Coachella 2019, and a SS2020 collaboration with My Reality.