Adidas Originals Ozworld
As part of the Adidas Originals Ozworld campaign in China, Superficial designed two original virtual only outfits to be featured in a unique digital runway set to tour three major cities around the globe: Times Square in New York, Sanlitun in Beijing, and the Shinjuku Railway Station in Tokyo.
Inspired by the seasons collection the two runway looks embrace the concept of Reconstruction—re-contextualising elements from the Ozworld collection into bold, asymmetric looks with a sense of play and dynamism.
Virtual Outfit Design: Superficial
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