24/7, Somerset House

International Magic directed a campaign (featuring ‘Slogans for the 21st Century’ by artist Douglas Coupland) which explores the socio-cultural and technological forces disrupting our ability to switch off.

Subverting and caricaturing the lexicon of today’s communication platforms to reflect the physical and digital realities of our modern day, 24/7 culture.

“We’re living in a world in which economic systems, technological operations, communication networks, market places are all operating on a non-stop, 24/7 basis. Aspects of this complex of round the clock operations started a long time ago, but they’ve reached an overwhelming threshold at this point that is incompatible for human beings.”
— Jonathan Crary, The Ends of Sleep