Creative Direction, Interior Design, Product Curation, Catalogue Design & Photography

10 by Yatzer, Milan 2016

Hosted at Spazio Pontaccio in Milan’s Brera district during the Salone del Mobile 2016, ‘10 by Yatzer’ pop-up shop displayed and sold ten items that were exclusively created by ten hand-picked, talented designers.

Released in limited editions ranging from one single unit to a maximum of 100, and strictly conforming to a palette of black, white and gold as a badge of Yatzer’s distinctive identity, the products represented one or more of the themes that comprise the Yatzer universe – travel, architecture, design, art and fashion.

Showcased in a space of minimal elegance and eclectic furnishings reflecting the Yatzer aesthetic, the products ranged from an exclusive black version of Foscarini’s Binic Table Lamp by Ionna Vautrin, and a hand- woven carpet of the finest Himalayan wool by CC-Tapis to a gold-edged, porcelain serving plate by Sam Baron for Vista Alegre and a gilded-edged notebook that I designed.