Luxury and Culture Brand Strategist

Vadim Grigoryan

Vadim Grigoryan is a Creative Director and Brand Strategist.

Born in Baku, Azerbaijan, Vadim has an undergraduate degree in Robotics, and a graduate degree in Business Management. In 2003, he joined Pernod Ricard as Marketing Director of Eastern Europe and Russia. In this position, Vadim successfully repositioned Ararat, Chivas Regal, Olmeca, Perrier-Jouet and Martell. The success of these projects prompted Vadim to move to Paris, where he became Director of Creativity and Luxury in 2009.

Vadim currently consults brands and institutions on art direction and creative strategy. His clients include Elit, Mugler, Hugo Boss and Art Basel. When he is not doing brand work, Vadim runs Creavi, a small artistic research initiative that blends food and transcendence. He also writes case studies which are published by INSEAD.