Phil Chang

Phil Chang is a Brand Strategist and Creative Director based in NYC.

Brand strategy asks why something needs to exist, and why people should care about it. Creative direction then asks, “What can we do or make that answers the questions posed by brand strategy”?

Phil has worked with a broad spectrum of clients including: Nike, Calvin Klein, Samsung, MoMA, Opening Ceremony, ESPN, Target, Rodarte, The Mandarin Oriental, Adidas, and Apple.