Paul Simmons is a brand strategist and cultural insight expert.
Primarily working within the fashion, luxury and music spaces, Paul uses various inputs (audience research, trend forecasting, competitor audits) to inform all elements of the impactful strategies he delivers.
Previously Insights Director at Warner Music Group (where he worked on artists such as David Bowie, Dua Lipa and New Order), Paul now consults independently to brands, while also acting as Strategy Director for i-D magazine. Recent clients include Moncler, Hermès, Nike, Alexander McQueen, Isabel Marant, Defected Records, Warner Records, Tommy Hilfiger, and Vice Media. His work has been quoted by the likes of Creative Review, The Financial Times and BBC3.