Strategy & Cultural Insights

Paul Simmons

Paul Simmons is a strategy director and cultural insight consultant.

Primarily working within the fashion, luxury and music spaces, Paul uses audience research, market analysis and competitor audits to inform all elements of the impactful strategies he delivers. From brand positioning and collaboration frameworks, through to strategy for content or campaign creative.

Previous clients include Moncler, Hermès, Prada, Nike, Bvlgari, Alexander McQueen, Isabel Marant, Givenchy, Off-White, Ferragamo, Warner Records, Defected, BMW, Samsung, i-D, and Highsnobiety. His work has been featured by the likes of Creative Review, The Financial Times, Glossy and El Pais.