Ana Andjelic is a Business and Brand Strategy Director who applies growth methodology to marketing.
She works with the established and emerging brands in the fashion, luxury and lifestyle industries, and the focus of her work is brand and business growth through brand-building, go-to-market strategy, customer acquisition and retention, content and community growth, collaborations, and organizational change. Ana’s Ph.D. in Sociology from Columbia University gives her a deep understanding of the emerging social dynamics in the fashion, luxury, and lifestyle markets, and adoption and spreading of new trends. It also informs her strategic approach to organizational transformation as the backbone of the business and brand growth.
Ana seamlessly moves between technology, business and creativity, and her brand strategies and growth plans are designed both move the culture and grow the business. She has worked with a wide range of luxury, fashion and lifestyle clients, including LVMH, Tom Ford Beauty, Calvin Klein, Sergio Rossi, Sotheby’s, Belvedere, Moet Hennesy, PUMA, Topshop and Topman, PUMA, Canali, MCM, The Peninsula Hotels, Valextra, and Hennessy, among others. Ana was selected by Forbes as one of the top 50 CMOs in 2018 who serve as models of a new, emerging and disruptive chief marketer. Prior to that, she has been recognized as one of the top 10 digital strategists globally by The Guardian. She often serves on the juries for creative awards in the advertising and luxury industries, and has written and spoken extensively about modern luxury in publications including Glossy, Business of Fashion, Luxury Daily, LeanLuxe, Fast Company, The Guardian, AdAge, Adweek and Form Design Magazine, among others. She has been quoted in FT’s “How to Spend It” and Frame magazine, and is the expert source for trend companies like The Future Laboratory and WSGN.